Rody History

The Rody character was born in 1984 at Ledraplastic spa, in Italy.  Its rounded shape comes from the idea of "melting" together several balls of various sizes to get a nicer character which could catch attention of children.  It had to look active and friendly at the same time.  A jumping horse was the result.  At first we wanted to call this toy "Rodeo" but, then, in order to avoid any possible problems with patents and etc, we decided to call it "RODY", which also sounded more friendly to children.  To give an idea of a possible fantastic setting for a story, it is possible to refer to the Rhodos Island and its Knights.  The reason is the island name, Rhodos, which is very close to our Rody's name and its history and location, between the Western and Eastern culture.


Ledraplastic s.p.a.

Via Brigata Re 1

Osoppo (Udine) Italy 33010

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